Kombucha is a fermented beverage with a long history. The drink originated in Manchuria around 200 BC and was known for its healing properties. It is made with a few simple ingredients: tea, sugar, filtered water, and a bacteria called a SCOBY (Symbiotic Culture of Bacteria & Yeast). The SCOBY eats the sugar, which causes fermentation. Brewing Kombucha is both a science and an art. As with any recipe, there are basic techniques and rules to follow, but each brewer adds their own flavorings and unique spin to differentiate themselves from other Kombucha products on the market.

• Keep it raw and organic

• Stay tea focused - high quality whole leaf teas - no tea bags

• Flavor only with herbs and spices; absolutely no added fruit juices or artificial sweeteners

• Use different base teas (green, black, oolong, pu-erh) in all stages of the brewing process

• Incorporate unique tea varieties in each brew: White Peony, Wild Thai Black, Kukicha Green, Jade Cloud, Bao Zhong

• Let the true character of Kombucha shine - ensuring that the flavorings don’t overwhelm the authentic taste. Fermented foods and beverages have a distinct tartness

Fermentation derives from the Latin word “fermentare”, meaning “to leaven.” An ancient technique of preserving food, it’s a chemical process in which a substance breaks downs into a simpler substance. Yeast and bacteria play a major role in fermentation, breaking down sugars which are converted to ethyl alcohol, organic acids, and probiotics. These probiotics are important in helping to keep the digestive system balanced and well-functioning. Kombucha, beer, wine, kimchi, kefir, sauerkraut, and yogurt all contain live bacteria that act as natural probiotics, but probiotics can also be consumed through nutritional supplements. Many fermented products also contain gut-friendly enzymes that facilitate the breakdown of food.

Raw Kombucha is unpasteurized (not heat treated) with naturally occurring probiotics resulting from the fermentation process. Our recipe meet standard requirements for organic foods, containing 95% organic ingredients from farms using no synthetic fertilizers, pesticides, or genetically engineered foods

Sugar, or another sugar derivative (honey or maple syrup), is required for the fermentation process. The bacteria (SCOBY) consumes the majority of the sugar, although some residual sugar remains. Laughing Gut adds no additional sweeteners. Our 12 ounce can contains 7 grams of sugar

Preparing a cup of tea involves a process called infusion – which simply put, is immersing tea in hot water, either with loose tea or teabags.

Teabags limit infusion due to their standardized size. To compensate, teabags are filled with smaller particles of broken tea leaves called “dust” and “fannings”, which increase the infusion rate and result in a fairly consistent cup of tea, but with a one-dimensional flavor profile. Innovative tea merchants use larger bags in unique shapes that allow the tea leaves to expand, thus improving the taste.

Laughing Gut prefers Whole Leaf/Loose Leaf Tea. Favored by tea connoisseurs, it’s the traditional way of steeping tea and yields a more complex, aromatic, and superior tasting experience. Free from the constraints of a teabag, the tea can expand, resulting in a fuller flavor profile, plus tea amounts can be easily adjusted for flavor and astringency. Whole leaf tea also offers a wider range of flavors and aromas over tea bags. Enjoying a classic cup of whole leaf tea rises to the level of an art form for devoted tea drinkers who engage in special ceremonies and tea rituals – and it’s the only type of tea we use in our Kombucha.

Tea is the most widely consumed beverage in the world only second to water. On any given day, over 159 million Americans are drinking tea. There are five main tea types – black, green, white, oolong, and pu’erh.

Tea is made of two varieties of the Camellia Senensis - an evergreen plant native to China, Tibet, and northern India. Camellia Sinensis is a small leaf variety growing in the high mountain regions of central China and Japan. Camellia Assamica, a broad leaf variety with dark green leaves and white blossoms, it is found in more tropical climates of Northeast India, the Szechuan and Yunnan provinces of China.

Before reaching the consumer, tea leaves go through a series of steps, including plucking, withering (allows the leaves to wilt and soften), rolling (shapes the leaves and wrings out the juices), oxidizing, and firing (drying). Oxidation occurs when the tea leaves are exposed to oxygen, resulting in the browning of the tea leaves. Encouraging or discouraging this chemical process results in different categories of tea and also creates the flavor and aroma of the tea.

Other contributing factors to the quality and taste of a particular tea include soil, climate and altitude. The tea maker’s essential role is to determine how the leaf is plucked and processed after harvesting, which denotes the type of tea produced.

To note, “herbal teas”, such as Chamomile, Rooibos, and Butterfly Pea Flower are made from infusions of herbs, berries, flowers, and spices and not from the tea plant, so technically they are not teas. They are also known as botanicals or tisanes.

Laughing Gut is packaged in 12 oz sleek cans, which are taller and more slender than a typical 12 ounce beverage can. Choosing to use cans was a conscious decision based on several factors, including differentiating ourselves from the competition. There are fewer kombucha products in cans than bottles, although the number is steadily growing as brewers learn more about the positive features of cans. The new generation of cans we use have a BPA-free lining, so there is no leeching of chemicals. Other contributing factors for choosing of cans over bottles include:

• Airtight - superior job of sealing and protecting the Kombucha from light

• Lighter, stronger, and less fragile

• Chill Faster

• More portable for outdoor adventures

• Sustainability – metal packaging can be recyled numerous time without loss of performance. A can that is recycled can be put back on a shelf within 60 days.

• Ships faster and easier

Choosing a name for any product is a challenge. Fans of Kombucha are by and large health-conscious consumers both knowledgeable and particular about the food and beverages they purchase. Gut health has been at the forefront of research and conversation during the past few years as a crucial element in the well-being of mind and body. We wanted to find a creative way to describe digestive balance and probiotics without being too scientific – and thus Laughing Gut was born with the tag line “your gut will be laughing with each tasty sip.” And our laughing hedgehog logo is sure to encourage a smile.